Legal

Copyright & DMCA Policy

Last updated: 31 August 2026

This page is about copyright, and only copyright. If your report is that someone has made content depicting a real person, or content involving a minor, do not use this process — it is slower and it asks for information you should not have to give. Use the Removal Policy, which takes that content down on receipt rather than after review.

1. Designated agent

Send copyright notices and counter-notices to:

Email is the fastest route and the one we monitor. Post reaches the same agent and is answered on the same clocks.

An honest note about registration. Safe harbour under 17 U.S.C. § 512(c) requires the designated agent to be registered with the United States Copyright Office, not merely published on a website. That registration is being completed. It is not finished, so we do not claim the protection it confers. Nothing about that changes how we handle your notice: the process below runs today, on the timings stated.

2. What a notice must contain

A notice is effective when it contains substantially all six of the elements set out in 17 U.S.C. § 512(c)(3)(A). A notice missing any of them may be one we cannot act on:

• A physical or electronic signature of the owner of the exclusive right, or of a person authorised to act on their behalf. Typing your full name at the end of an email is an electronic signature for this purpose.
• Identification of the copyrighted work you say has been infringed. If a single notice covers multiple works, a representative list of them.
• Identification of the material you say is infringing and that you want removed, with information reasonably sufficient for us to find it — a URL, an asset reference, or a character reference.
• Information reasonably sufficient for us to contact you: your address, telephone number and email address.
• A statement that you have a good-faith belief that the use of the material is not authorised by the copyright owner, its agent, or the law.
• A statement that the information in the notice is accurate, and under penalty of perjury, that you are the owner of the exclusive right or authorised to act on their behalf.

3. What we do with it

• We acknowledge every notice with a reference number, and we act on a compliant notice within 72 hours of receiving it.
• Acting on it means the material is disabled — the asset stops being servable, and the prompt that produced it is blocked from regenerating it on that account.
• We forward a copy of the notice to the account holder, including your name and the contact details you supplied. Send only what you are willing to have passed on.
• If a notice is not compliant, we tell you which element is missing rather than silently filing it.

What we cannot do: recall a copy someone has already downloaded, or remove anything that is not on our service. We can only disable what we host.

4. Counter-notice

If your material was disabled and you believe that was a mistake or a misidentification, send a counter-notice to the agent above. Under 17 U.S.C. § 512(g)(3) it must contain:

• Your physical or electronic signature.
• Identification of the material that was disabled, and the location at which it appeared before it was disabled.
• A statement under penalty of perjury that you have a good-faith belief the material was disabled as a result of mistake or misidentification.
• Your name, address and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located — or, if your address is outside the United States, to any judicial district in which we may be found — and that you will accept service of process from the person who sent the original notice, or their agent.

We forward the counter-notice to the person who sent the original notice. Unless they tell us within 10 business days that they have filed a court action seeking to restrain the activity, we restore the material between 10 and 14 business days after we receive your counter-notice.

5. Repeat infringers

We terminate the accounts of repeat infringers, in appropriate circumstances, as § 512(i) requires. The ladder is written down so it is not decided case by case:

• First strike: material disabled, written warning to the account with a copy of the notice.
• Second strike: material disabled, and generation is restricted on the account for 7 days.
• Third strike: the account is terminated and may not be re-registered.
• A strike expires 12 months after it is issued. A strike is removed entirely if the notice that caused it is withdrawn, or if a counter-notice results in restoration.

6. Misrepresentation

Under 17 U.S.C. § 512(f), anyone who knowingly materially misrepresents that material is infringing — or that it was disabled by mistake — is liable for the damages that misrepresentation causes, including costs and legal fees, to the other party and to us. This cuts both ways, and we mean it in both directions. A good-faith notice that turns out to be wrong is not a misrepresentation.

7. What infringement looks like here

There is no upload surface on Flirtly. Every image, clip and voice is generated from a text prompt, and every likeness is synthetic. So a copyright claim on this service is usually about a prompt that reproduces a protected work — a named character, a specific photograph, a distinctive design — rather than about a file someone posted. That is a claim we can act on in the same way: the asset is disabled and the prompt is blocked.

Trademark complaints, and complaints about our own site rather than generated content, go to legal@flirtly.co as ordinary correspondence rather than through this process.

8. Everything else

Likeness, intimate imagery of a real person, and minor safety are handled by the Removal Policy and reported through the report form. Those routes are faster, they take content down before adjudicating, and minor-safety reports require no identity at all.