Legal

Content Removal Policy

Last updated: 31 August 2026

1. Scope — what we take down

This policy covers four categories of report:

• Minor safety — any content involving a minor in a sexual context, real or synthetic.
• Intimate imagery of a real person without consent (NCII) — including synthetic depictions of a real person’s likeness.
• Copyright — content that infringes your rights. Copyright has its own statutory process; see the Copyright & DMCA Policy for what a notice must contain and how to counter-notice.
• Other violations of the Acceptable Use Policy.

2. Who may request removal

• The person depicted, or their authorised representative.
• A parent, guardian or representative reporting a minor-safety concern — no identity is required for these reports.
• Rights holders and their authorised agents for copyright claims.
• Anyone reporting other violations.

3. What a request must contain

• A reference to the content — a URL, or a character or asset reference.
• A description of the concern.
• Your relationship to the content.
• A good-faith statement that the information you provide is accurate. For likeness and copyright reports, your name and contact details are also required so we can verify the request; for minor-safety reports they are optional.

4. How to submit

Use the report form or email report@flirtly.co. You will receive a reference number; use it in any follow-up.

5. What happens when we receive a report

• Minor safety: the content is taken down and the account suspended on receipt, before human review. Apparent child sexual abuse material is reported to NCMEC as soon as reasonably possible.
• NCII / likeness: content taken down on receipt. Decision within 24 hours is our target, and within 48 hours is the statutory deadline under the TAKE IT DOWN Act. The 48-hour clock starts when we receive a valid request.
• Copyright: content down on a compliant notice; decision within 72 hours, with the counter-notice window respected.
• Other: flagged for review; decision within 5 business days.

For the two highest-harm categories we take content down first and adjudicate second — never the other way around.

6. Identical copies

When we remove NCII content, we also run a content-hash sweep across our asset store and a prompt-similarity search over the generation log, and remove known identical or near-identical copies. We log what the sweep found, because “reasonable efforts” is a standard we must be able to evidence.

7. Appeals

You may appeal a decision once, through the same channel, within 30 days. Appeals are decided within 10 business days, with a written reason. Removals of minor-safety content are not appealable to reinstatement of the content; an account suspension may be appealed, the content does not come back.

8. Records

Every report and decision is kept in an append-only ticket log for 3 years. We measure and publish two numbers from it: median time to removal, and the share of NCII requests resolved within 48 hours.

9. Preservation

Removing content is not the same as destroying the record of it. When we act on a minor-safety or non-consensual-imagery report we preserve the prompt, the classifier verdicts, content hashes and the associated account references in a segregated, encrypted store, for the statutory period and longer where a preservation request or legal hold applies. Those records are exempt from deletion requests and survive account deletion. The Privacy Policy discloses this rather than burying it.

10. If we get it wrong, or go quiet

If a report has not been acknowledged, or a decision looks wrong and the appeal has not moved, escalate to abuse@flirtly.co with your reference number. That address is monitored for exactly this. Formal legal notices go to legal@flirtly.co; law enforcement should read the Law Enforcement Guidelines first.

11. False reports

Knowingly false reports may result in suspension of your account and, where appropriate, referral to law enforcement. A good-faith report that turns out to be wrong carries no penalty.